A coach who knows you is one of the reasons people come back. Our team calls you by name, scales the moves and weights to you in every class — and remembers you next time too.
Liran and Shay Binenfeld · The founders. BINENFIT started on a Tel Aviv rooftop — Shay with the training, and Liran, the older brother, with the business side. Today it's two spaces on Bograshov, and the same two brothers who still know every member by name.
Liran Binenfeld
Both spaces · Bograshov 47 + 27
Founder
Shay Binenfeld
Functional · Bograshov 47
Founder
POWER
ALL IN
OPEN GYM
Elias Shimon
Functional · Bograshov 47
POWER
ALL IN
He's lived and breathed training for over a decade, and sees it as a tool for building strength, confidence, and personal growth.
Head of personal training at BINENFIT and a coach here for over five years — a calisthenics athlete who believes in movement as a central tool for healing the body.
One intro class, no commitment — and if you join a membership, the price is credited. Tell the coach it's your first time, and you'll get close support.
