Omri Zoaretz

My story with BINENFIT started long before there was a BINENFIT the way you know it today.

I met Shay when we were both still training under another coach in the Old North, before COVID. Then COVID came, everything changed, and I joined Shay and Liran for workouts on the rooftop on Ben Yehuda — and from there things just started rolling.

I'll never forget the first time I came to see the space on Pinsker. There was a different kind of excitement — that feeling of taking a place of our own, making it all official, and starting to build something real from zero.

More than five and a half years have passed since then, and along the way I became a coach and head of training in a place that, for me, is far more than a job.

Anyone who knows me knows I'm a slightly funny combination 😅 On one hand — a total stickler. I love order, precision, tracking, and having my members dialed in down to the last detail. On the other — I'm probably also the first to get the party going, put on music, make noise, and make sure there's a vibe.

Because for me BINENFIT has always been exactly that combination — professionalism at the highest level, without giving up on the people, the fun, the laughs, and the feeling of home.

And that's probably what's kept me here all these years ❤️